EWC World Cup Branding _Group Project
Refraction: EWC 2026 transforms a transparent hexagon into the heart of global esports — a stage where light, speed, and culture converge. Refracted beams symbolize passion and diversity, while dynamic animations capture the energy of competition. Inspired by Dubai’s futuristic skyline, the cube expands, breaks, and reforms into geometric patterns — shaping transitions, UI elements, and storytelling. Each transformation reflects unity and evolution within the gaming community. This visual language embodies limitless possibilities and celebrates the intense, global spirit of esports on the world’s most dynamic stage.